post-only studies Measuring ‘lift’ is changing the balance By Don BruzzoneĤ0 Virtual consumption How ads can make your brand their brandĦ0 Moving beyond satisfaction A look at customer relationships By Jeff Hess and John StoryĬolumns 18 Data Use Unearthing TURF By Michael LiebermanĢ6 By the Numbers Wanted: a better choice in discrete choice By Philip Mooreġ50 Index of Advertisers 152 Classified Adsġ54 Trade Talk Show me the moneyed By Joseph RydholmĤ6 The visual impact of award-winning ads Creative ads can work - if they’re done right By Karsten Weide and Christian Scheier Quirk’s Marke t ing Rese a rch Review Volume XIX Number 4Ĭontents case history 30 Emotion detector An online survey instrument gives American Express valuable insights for developing its advertising and marketing programs By Joseph Rydholm > Why experience matters more than emotion Advertising research issue > Are award-winning ads more effective?
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